Monday, June 2, 2014

LIVE FROM BEA: Engaging Your Readers and Taking Your Writing to the Next Level

Our very own Sheila from Book Journey had the opportunity to serve on one of the panels for BEA Bloggers Conference.  She is here today to share more information on this very panel.

Engaging Your Readers: Take Your Writing to the Next Level

I had the pleasure of sitting on the panel for Engaging Your Readers and Taking Your Writing To The Next Level. 

Our team was made up of our Moderator, Mandy Boles who reviews at LifeBetween Books, myself, Nicole Bonia who reviews at Linus’s Blanket and co-founder of Bloggers Recommend, and Jason Baker of Mediander LLC.

Some of the highlights that came out of our panel was:
  • Have post titles that are engaging and make people want to click to see what you wrote.
  • Asking questions at the end of your post, or writing posts that encourage discussion will create comments.
  • If you are looking for people to read and comment on your blog, you need to put yourself out there on social media – Facebook, Twitter, Pinterest, Instagram, Storify, whatever works for you.  Comment on other blogs.  Join in on meme’s.
  • Make your comments on posts good.  Do not say “nice review” and PLEASE do not add your links to your own posts or blog in the comment.  Comments should encourage conversation.  Mention your thoughts on the same book, or something you particularly found interesting about the post… if your comments are interesting, people will go to your blog to check out what you are writing.
  • Keep your blog current – try to post at least 4 times a week.
  • Tag your photos that you use in your posts – do not leave them listed under 72.jpg, but change that to include your blog name, maybe your name, author and book title if it is a book pic. This will drive more traffic to your blog when people search images.
  • Write beyond the books – interesting bookish topics, book club discussions, author events, etc. If you do not know what to write about, look up what people are searching for that brings them to your blog.
  • Break up posts with pictures – always when writing reviews add a picture of the book.  Long posts should have another picture in it to break up the wording.  We are a visual society. 
  • Font matters, change it up in posts.
  • Posts should not be longer than 800 words.  If you have a long post – consider breaking it up into a series.
  • Try to set up a tracking on your blog to see what is receiving the most attention.
  • Set your posts up to go automatically to Twitter when you write them, add them to other social media as well. 

I am certain I am not recalling everything from this session.  Everyone had such great input!  We hope that this information is something that you can use as you plan out your posts and determine what you really want for your own blog.  We had a lot of fun on our panel!

Thank you so much Sheila for all these wonderful tips!


  1. I wish I could have been there! I've got mad love for Mandy!

  2. Sounds like an really interesting topic. When I click on the link for it goes to a page that says Short Answer No Long Answer NOOOOO is that right? This sounds interesting and I would like to use it if i could

    1. Cindy Smith ... The web address is all fixed in the post now too! Thanks for bringing this to our attention!

  3. Hi Cindy - my error, it is actually

  4. I thought that was Nicole when I first saw that photo but she was hiding behind the mike! These are great tips. I'm not sure I'm posting 4 times a week though. ;)