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Tuesday, June 5, 2012

Digital eGalleys, Book Reviews and Publishing with Our Partner Edelweiss


Hey, thanks for having me, guys! I love this time of year in the book biz; it feels like a giant celebration of the written word. 

In our guest post during last year’s Armchair BEA we introduced our brand new e-galley service. At the time, we had titles available from Random House, W.W. Norton and University of California Press, with promises of more to come. Since then, the service has grown to 25 publishers and 101 imprints and counting, with almost a thousand titles available. It’s safe to say that this will continue to grow…exponentially is a strong word, but it does feel that way at times.



If you’ve never requested a Digital Review Copy from Edelweiss before, you can get a quick tutorial here:

Like most things, once you know where to click it’s pretty darn easy.

We do often get questions about the logistics of Digital Review Copies, so here’s a bit about what happens once you submit a request:

Your request is emailed to a publicist at the relevant publisher. They review your request (and all other requests… it can be A LOT of requests, sometimes) and decide if they should give you a free book based on the information you’ve provided them. Once they review and decide, you’ll receive an email letting you know. If you were approved, there will be a link to that title in the email. Publishers will generally set their Digital Review Copies to expire upon publication of that title.

It seems worth reiterating that we simply provide the platform for this exchange to happen and don’t really have anything to do with the approval process. That’s all happening on the publisher side of things.

You can post reviews of titles, as well, whether you downloaded them from Edelweiss or NetGalley, or read a physical copy. I guess one of the nice things, though, is that you don’t have to. We have no rules or expectations about reviews, although that’s not to say that the publishers necessarily feel the same way. You can find out more about posting reviews in Edelweiss here: http://www.abovethetreeline.com/readers-retailers-v2/writing-reviews-and-commenting-on-titles/adding-reviews.html

Once you submit a review, an email is sent right to a publicist at the appropriate publisher. They can choose, if they like, to “feature” your review, or make it visible to other people who come across that particular title. Whether your review is chosen to be featured or not, if you choose the “Much Love” option while writing your review, people will be able to see that you loved it.

This is worth talking about for just a second, I think. Getting a book to rise above the noise is really hard. There are so many titles published that the simple moment when you actually hear about a book, or even notice a book, is something of a miracle. There is something beautiful about the idea of a review or blurb of yours helping to propel a great book that you enjoyed over that monumental hurdle of relative obscurity. A good review can help make a title huge. Edelweiss can make it easier for you to discover great books, and allows you to proclaim your love for those books, and the very nature of Edelweiss is that your love for that book is proclaimed to other book industry professionals whose job is to reach out to readers, too, and in many and varied ways. This is a relatively new feature and I think its cumulative effect will be quite interesting to watch. Edelweiss users include bloggers, librarians, booksellers, radio shows, television shows, newspapers, literary magazines, specialty stores, grocery stores, professors, lecture circuits, etc., all looking to find those great upcoming books. It’s a pretty exciting thing.

In the excitement generated by e-galleys, it can be easy to overlook one of the more basic functions of Edelweiss: Title discovery. Since publishers post their catalogs on Edelweiss, you’ll generally be able to find titles here long before you’ll see them elsewhere.



Here’s a link to a guest blog post I did quite a while ago that explains how to quickly discover titles, tag them, etc.

Edelweiss has changed a bit since it was written, but the process of browsing for your next favorite book is still the same.

So, off you go! Have fun, and let us know if you have any questions. You can reach us at support@abovethetreeline.com.

25 comments:

  1. This was really helpful! Thank you so much. :)

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  2. Thank you for the Edelweiss walk-through! This will be very helpful to people new to your website.

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  3. Oh, this was an awesome post! I have an account on Edelweiss but could never figure it out, so I just stopped using it. This was super helpful and now I'll be able to look through it.

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  4. I definitely love the Edelweiss site for the catalogues, but with the review galleys it's even more useful. Thanks for the great post! =)

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  5. I love Edelweiss. I've been fairly successful getting what I've requested. Seems the hardest thing is not requesting more than I can read! Because if I make a request, I really want to review the book. Even though that's technically not required, I think it's important. I'm sure this post will help a lot of people get started with Edelweiss if they haven't already. Thanks!

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  6. I've been registered but never used the site. The tutorial was very helpful.

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  7. Definitely disappointed. Went to the BEA list to request a book, and got an email back saying I had to visit their booth and get a code to get the ebook.

    What about us "armchairers?"

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  8. Thank you for the Edelweiss step-by-step instructions! I actually set up an account last year, but never used it. I am excited to use it now! I just requested my first book. Thanks for the great post!

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  9. I love using Edelweiss there are titles here that are not available on NetGalley.

    http://www.bloomingwithbooks.blogspot.com/

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  10. This post was incredibly helpful to me. Thank so much!

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  11. I would definitely love to see more audiobooks available on Eddleweiss, although I am happy that you guys are one of the places that actually has audiobooks.

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  12. Thanks for this post. I was not aware of Edelweiss and glad to be aware now. Thanks for the tutorial it will help when I check the site out.

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  13. I remember hearing about Edelweiss before, but this post put the site back on my radar. Thanks for the info!

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  14. Annette ... If it makes you feel better, we do have items that are exclusive to Armchair BEA! Just keep watching for them!! :)

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  15. This post was so informative! I was granted access to Edelweiss through work, but was never sure if it was more of an industry galley program or not, so I never mentioned it on my review blog because I wasn't being granted access as a blogger.

    You mentioned a lot of new features I wasn't aware of. I also didn't realize you could post reviews. I'm going to play around on the site some more, thank you!

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  16. This was definitely helpful. I'll use this more from now on. Thanks!!

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  17. This was so helpful! I have an account at Edelweiss, but never understood how to use it. Thank you!

    - Jana @ That Artsy Reader Girl

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  18. Thanks for telling us about Edelweiss! I have only used NetGalley before, but have now put in a request for a review copy on your website. Fingers crossed it's approved! :)

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  19. I had no idea Edelweiss had a galley system. I will have to look into it in future. Thanks for the information.

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  20. Sounds awesome! I'm looking forward to using this! Thanks for explaining it for us.

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  21. Thanks for the walkthrough and explanation! I tried to explore Edelweiss a few months ago, and was very confused, but this clarifies a lot of things!

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  22. Thank you for your post, Joe! And also for helping me with a title the publisher approved me for earlier this week. I am looking forward to reading and reviewing it!

    This is my first experience with Edelweiss; I only knew about NetGalley. Now I look forward to using your service, too! Thanks for all you do.

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  23. I love Edelweiss, I am an avid user:D:D I enjoyed this posting:D

    Michelle

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  24. How did I not know about this site?!!? I'm a huge NetGalley user so this is a huge bonus to my eARC library! I just registered and am delighted to see there are some additional titles that are not available on NetGalley. This will not replace NetGalley for me but it's a great bonus!

    Thanks!

    Here are my posts so far for Armchair BEA:
    Day 1 | Introduction
    Day 2 | Best of 2012
    Day 2 | Giveaway | Shadow and Bone by Leigh Bardugo
    Day 3 | Networking

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  25. Be certain to sign up for Joe's email news too as it's informative and a great reminder to go check out those galleys. I love Edelwiess!

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