Digital eGalleys, Book Reviews and Publishing with Our Partner Edelweiss
In our guest post during last year’s Armchair BEA we introduced our brand new e-galley service. At the time, we had titles available from Random House, W.W. Norton and University of California Press, with promises of more to come. Since then, the service has grown to 25 publishers and 101 imprints and counting, with almost a thousand titles available. It’s safe to say that this will continue to grow…exponentially is a strong word, but it does feel that way at times.
If you’ve never requested a Digital Review Copy from Edelweiss before, you can get a quick tutorial here:
Like most things, once you know where to click it’s pretty darn easy.
We do often get questions about the logistics of Digital Review Copies, so here’s a bit about what happens once you submit a request:
Your request is emailed to a publicist at the relevant publisher. They review your request (and all other requests… it can be A LOT of requests, sometimes) and decide if they should give you a free book based on the information you’ve provided them. Once they review and decide, you’ll receive an email letting you know. If you were approved, there will be a link to that title in the email. Publishers will generally set their Digital Review Copies to expire upon publication of that title.
It seems worth reiterating that we simply provide the platform for this exchange to happen and don’t really have anything to do with the approval process. That’s all happening on the publisher side of things.
You can post reviews of titles, as well, whether you downloaded them from Edelweiss or NetGalley, or read a physical copy. I guess one of the nice things, though, is that you don’t have to. We have no rules or expectations about reviews, although that’s not to say that the publishers necessarily feel the same way. You can find out more about posting reviews in Edelweiss here: http://www.abovethetreeline.com/readers-retailers-v2/writing-reviews-and-commenting-on-titles/adding-reviews.html
Once you submit a review, an email is sent right to a publicist at the appropriate publisher. They can choose, if they like, to “feature” your review, or make it visible to other people who come across that particular title. Whether your review is chosen to be featured or not, if you choose the “Much Love” option while writing your review, people will be able to see that you loved it.
This is worth talking about for just a second, I think. Getting a book to rise above the noise is really hard. There are so many titles published that the simple moment when you actually hear about a book, or even notice a book, is something of a miracle. There is something beautiful about the idea of a review or blurb of yours helping to propel a great book that you enjoyed over that monumental hurdle of relative obscurity. A good review can help make a title huge. Edelweiss can make it easier for you to discover great books, and allows you to proclaim your love for those books, and the very nature of Edelweiss is that your love for that book is proclaimed to other book industry professionals whose job is to reach out to readers, too, and in many and varied ways. This is a relatively new feature and I think its cumulative effect will be quite interesting to watch. Edelweiss users include bloggers, librarians, booksellers, radio shows, television shows, newspapers, literary magazines, specialty stores, grocery stores, professors, lecture circuits, etc., all looking to find those great upcoming books. It’s a pretty exciting thing.
In the excitement generated by e-galleys, it can be easy to overlook one of the more basic functions of Edelweiss: Title discovery. Since publishers post their catalogs on Edelweiss, you’ll generally be able to find titles here long before you’ll see them elsewhere.
Here’s a link to a guest blog post I did quite a while ago that explains how to quickly discover titles, tag them, etc.
Edelweiss has changed a bit since it was written, but the process of browsing for your next favorite book is still the same.
So, off you go! Have fun, and let us know if you have any questions. You can reach us at firstname.lastname@example.org.